|
|
The evolution of internet televison in Czechia and its impact on linear television
Benda, Tomáš ; Kruml, Milan (advisor) ; Křemen, Pavel (referee)
The thesis deals with the development of internet TVs in the Czechia, their business models, possibilities of further development and thein impact on linear television. Since TV production is distinguished by serial production, it also describes the revolution in the television industry at the turn of the millennium, which changed the rules of writing and filming TV series so far. The thesis also presents all series of Czech internet TVs and compares their genres with audience preferences. For this comparison, the thesis uses both in-depth interviews with internet TV audience respondents and data on the most watched TV shows. In addition to what the viewers on the internet watch, the in-depth interviews also found out when and how (on what device) they watch it, supported by detailed Netflix (the largest internet TV in the Word) statistics. Respondents also watched episodes of three series of Czech internet TVs, which they then subjectively evaluated. Based on their testimonies, it was found that posting all the episodes of one season of any series at once could contribute to its overall viewership (due to binge- watching). Furthermore, based on in-depth interviews, a specific use of the new form of product placement in series for women is suggested, as women are minimally represented in the...
|
guest ::
